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AWAKE THE KID INSIDE

Giang Trieu
Dec 24, 2015
1 min read

Sharpie was first introduced in 1964 by Sanford Manufacturing company, it is a long-wearing ink marker. At present, more than 400 million Sharpie markers are produced each year. Today, Sharpie no longer stands for a marker brand. Sharpie stands up for your need of self-expression. Sharpie listens to you, puts you at the center of your world, helps you express your ideas, feelings, moods and memories. Sharpie uncaps ‘creativity’ inside you.

BIG IDEA

Reflecting the exploding childhood to the current depressing situation of a person.

KEY MESSAGE

Other competitors focus on education such as “Vi su hoc la tron doi” (Studying is a life-long career)
Global Sharpie stands for individuality and self-expression
Our target audience are seeking for motivation to stand up and live their dreams gain.
Everyone has an exploding childhood when they freely express themselves freely. When they was a kid, their dreams were worth living. But for years of growing up, they have forgotten who they truly are and what they are capable of. They have become unclear about their real purpose. They may not be living with their true identity and their dreams. So we want to remind them of who they truly are and help them to find their motivation to live with their dream again.

Slogan: Awake The Kid Inside