PRINT AD IDEAS FOR BOUNTY CHOCOLATE

Bounty, a chocolate bar, a divine combination of chocolate and coconut. Let's see how Bounty taste can be advertised by two completely different approach

The print ad utilizes advertising ALLEGORY advertising strategy through the story about Adam and Eva eating 'forbidden fruit' at the Eden. The snake is the incarnation of 'Satan'. Bounty is the 'forbidden fruit' of the modern time. This delivers the message Bounty taste is forbidden but unrefusable.

The blend of chocolate and coconut is imagined as a traditional valse. The slogan ‘The divine collision’ is born and executed by using METAPHOR technique: chocolate is brown, bitter like a demon, coconut is white, sweet like an angle. They waltz together creating harmonious taste of Bounty.

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